With the rise of AI search, more and more companies are beginning to ask a simple yet fundamental question:

how does our brand appear in AI responses?

By analyzing data collected through GeoSnap on 1,511 brands, it is possible to see which sectors are showing greater interest in analyzing their presence in AI.

This data offers an interesting insight into how different markets are reacting to the evolution of online search.

The most active sectors in AI visibility analysis

Among all the analyzed categories, the most represented sector is Digital, Tech & AI, which alone accounts for about 12.4% of the brands analyzed.

This is not surprising: technology companies are often the first to adopt new analysis tools and experiment with new visibility channels.

Following closely are:

• Professional services → 9.4%

• Marketing, media, and creativity → 9.1%

• Health, wellness, and care → 8.7%

• Hospitality and tourism → 8.4%

These sectors represent a significant portion of brands that are beginning to observe how they are represented in AI-generated responses.

Why some sectors move first

Some markets are highly dependent on online discovery.

For example:

• software and technology

• agencies and professional services

• marketing and communication

• tourism and hospitality.

In these sectors, many decisions begin with a search or informational query.

With the increasing use of conversational AI, these queries are starting to be directed directly to AI systems.

For this reason, companies in these sectors have a strong interest in understanding:

• if they are mentioned

• how they are described

• which competitors emerge in the responses.

Emerging sectors in AI visibility analysis

In addition to the more digital sectors, the data shows growing interest from more traditional markets as well.

Among these are:

• Education and training (5.7%)

• Home, construction, and real estate (5.6%)

• Fashion, luxury, and lifestyle (5%)

This suggests that awareness of AI visibility is beginning to spread beyond the tech world.

More and more companies are realizing that AI-generated responses can influence brand discovery across various sectors.

Sectors that are just beginning

Some categories are still less represented in AI visibility analysis.

Among them are:

• Automotive and mobility → 1.5%

• Manufacturing and industry → 2.4%

• Agri-food and gastronomy → 2.9%

This does not mean that these sectors will not be influenced by AI search.

They likely represent markets that are starting to explore these dynamics more slowly.

A shift in how brands are discovered

Traditionally, brand discovery online has mainly occurred through:

• search engines

• social media

• editorial content.

With the emergence of AI assistants, more users are beginning their information journey with a direct question to an AI system.

In this context, it is increasingly important for companies to understand:

• if their brand appears in responses

• which competitors are mentioned

• which sources influence these responses.

What this data indicates

The analyzed data shows that interest in AI visibility analysis is already widespread in many sectors.

Digital companies are leading this trend, but more markets are beginning to observe how artificial intelligence interprets and represents brands online.

This suggests that AI visibility could become a new dimension of analysis for many companies in the coming years.