# Introducing Geosnap

> Geosnap is a Generative Engine Optimization (GEO) platform that analyzes how your brand is represented by leading Large Language Models (LLM): ChatGPT,

URL: https://geosnap.ai/en/doc/introduction-to-geosnap
Language: English
Version IT: https://geosnap.ai/doc/introduction-to-geosnap
Publisher: Geosnap (Maind Group S.r.l.), https://geosnap.ai

## What is Geosnap

Geosnap is a **Generative Engine Optimization (GEO)** platform that analyzes how your brand is represented by leading Large Language Models (LLM): ChatGPT, Gemini, and Google AI Mode, with Perplexity and Claude coming soon.

When a potential customer asks an AI "What is the best software for your category?", Geosnap shows you exactly what happens: if your brand is mentioned, where it appears, with what sentiment, and which sources are used to generate the response.

## Why AI visibility is important

User behavior is changing. More and more people are using conversational AI instead of traditional search engines to make purchasing decisions, evaluate vendors, and compare solutions.

Unlike traditional SEO, where you control positioning through content and links, in AI search, your brand is mentioned (or ignored) based on how language models interpret the entire informational ecosystem related to you.

Geosnap enables you to:

- **Measure** your current visibility in AI responses (AI Rating)
- **Understand** how you are perceived (Sentiment Analysis)
- **Identify** who your competitors are in AI responses
- **Discover** which sources are cited when talking about your category
- **Act** with concrete strategies to improve your presence

## How it differs from traditional SEO

Traditional SEO focuses on keywords, Google ranking, and organic traffic. Generative Engine Optimization operates on a different level: AI models do not return a list of links but generate synthetic responses based on patterns learned from billions of data points.

Geosnap simulates the behavior of a real user, generating hundreds of structured questions for intents (informational, commercial, transactional) and directly querying the AIs. The result is a precise snapshot of how your brand exists—or doesn’t—in the world of AI search.

## Who Geosnap is for

Geosnap is designed for marketing teams, SEO specialists, digital agencies, and brand managers who want to understand and optimize their presence in the AI ecosystem. If your business relies on online perception and being found by potential customers, Geosnap provides the data to make informed decisions.

## What you will find in this documentation

This documentation covers everything you need to use Geosnap effectively:

- **Get Started**: introduction to the platform and quickstart for achieving initial results
- **Setup**: project configuration, country selection, and question generation
- **Analysis & Metrics**: how to read AI Rating, Sentiment, Competitors, and Sources
- **Insights & Actions**: interpretation of results and improvement strategies
- **Advanced**: technical details on AI engines, simulation logic, and methodology
- **Support**: FAQ, glossary, and troubleshooting