# The Italian cycling market as seen by AI: Geosnap × Vitesse study

> 239 questions to ChatGPT, Gemini and Google AI Mode: which bike brands AI recommends to Italians, to whom and based on which sources. Free 55-page PDF.

URL: https://geosnap.ai/en/ricerche/il-mercato-italiano-del-ciclismo-visto-dall-ai-ricerca-geo-vitesse
Language: English
Version IT: https://geosnap.ai/ricerche/il-mercato-italiano-del-ciclismo-visto-dall-ai-ricerca-geo-vitesse
Publisher: Geosnap (Maind Group S.r.l.), https://geosnap.ai

Geosnap × Vitesse Europe research, September 2026

We asked ChatGPT, Gemini and Google AI Mode what to buy in cycling, the way an Italian cyclist would. The study shows which brands AI recommends, to whom, and which sources it relies on.

[Download the study](#request)

PDF, 55 pages, free. The report is in Italian.

![Cover of the study: The Italian cycling market as seen by AI, Geosnap and Vitesse, September 2026](https://geosnap.ai/img/yq9LGjWuJYojHfG60gMT0aE.webp)

239

questions asked in Italian, the way a cyclist would ask them.

3

AI assistants queried: ChatGPT, Gemini and Google AI Mode.

8

product categories analyzed one by one.

10,406

brand mentions collected from the answers.

## Methodology

API answers differ from what a real person receives. That's why we used the public interfaces.

- Questions were asked in Italian, in a cyclist's own words, through the public interfaces of the three assistants rather than their APIs.
- Each question was repeated three times to reduce the effect of model variability.
- Each prompt is classified by category, sub-category, intent and budget range.

## What the study covers

### Brand rankings, category by category

Eight complete rankings: mentions, share of voice, reach across questions, average list position and consistency across repetitions.

### The brands named first

AI's top of mind: which brands are named first, how often and on which model.

### How much Italy weighs in cycling

How often the models recommend Italian brands compared with international ones.

### Where the three models disagree

Same question, different answers: which brands exist on only one model and which on all three.

### The sources AI builds its answers on

How much media outlets, websites, online stores and official brand sites weigh in the answers.

### Segments, prices and profiles

How recommendations change by use, budget range and type of product requested.

## Who ran the study

![Geosnap](https://geosnap.ai/img/logo-geosnap-light.png)

Italian Generative Engine Optimization platform: it measures how brands are cited in AI answers and points to the actions that improve that visibility. Research developed with the University of Bergamo.

![Vitesse Europe](https://geosnap.ai/img/nlTiFHrTsRSgffghQ4XT9Ta4qag.webp)

Italian media relations and communications agency specializing in cycling, sport, outdoor and active tourism. [vitesseonline.it](https://vitesseonline.it/)

## Request the full study

Fill in the form and get the PDF by email. We ask for a business address because the study is designed for people who work in the industry.