What is AI Rating and why is it useful for understanding your brand's visibility in AI

More and more people are using artificial intelligence systems like ChatGPT, Gemini, or Perplexity to search for information, compare tools, or discover new services.

In this new context, an increasingly important question for companies arises:

How visible is my brand in AI-generated responses?

To answer this question, GeoSnap has developed a metric called AI Rating.

What is AI Rating

The AI Rating is an indicator that measures how often and in what contexts a brand appears in AI-generated responses.

In other words, it represents a type of brand positioning in AI system responses.

The goal is not to analyze the ranking on traditional search engines, but to understand how present a company is in AI-generated conversations.

This allows us to observe a new form of digital visibility: within AI assistants' responses.

How questions are generated

To analyze a brand's presence, GeoSnap starts with a fundamental element: the questions users might ask AI.

These questions are generated by analyzing various factors, including:

• the most common searches in the industry

• the types of informative user questions

• comparative requests between products or services

• typical conversational queries of AI search

Examples of such questions could be:

• “What are the best tools for analyzing brand visibility in AI?”

• “Which platforms help monitor online reputation?”

• “What tools exist to understand how a brand appears in AI?”

These questions are then used to query various artificial intelligence systems.

How the ranking is generated

Once the AI-generated responses are collected, GeoSnap analyzes the results to understand:

• which brands are mentioned

• how often they appear

• in what contexts they are mentioned

This analysis results in a visibility ranking, showing which companies are most present in AI responses on a particular topic or sector.

This ranking represents the market AI Rating for that type of inquiry.

This way, it is possible to observe which brands emerge most frequently in AI-generated responses.

Why it is useful to know competitors' positioning

One of the most interesting aspects of AI Rating is that it allows you to observe not only your own brand's presence but also that of competitors.

This offers several advantages.

Firstly, it helps to understand which companies AIs associate with a particular market.

Secondly, it helps identify any visibility gaps: situations where competitors appear in responses while your brand is not mentioned.

Finally, it allows you to see how the market is represented by AIs, often differently from the traditional perception of the sector.

A new perspective on online visibility

Traditionally, companies monitor their digital presence through metrics such as:

• search engine rankings

• organic traffic

• impressions and clicks.

With the advent of AI search, a new perspective has been added: visibility in AI-generated responses.

AI Rating offers precisely this type of observation, allowing you to understand how artificial intelligence systems interpret and present brands to users.