Blog: GEO and visibility in AI
Guides, strategies and data to get cited by ChatGPT, Gemini, Perplexity, Claude and Google AI Mode.
Latest articles
AI blocks in robots.txt: how many sites actually enforce them? 2026 data
· HasData tested 10,894 domains: 39.5% of GPTBot bans exist only on paper, 178 sites block without saying so and 118 lost their rules in Cloudflare's switch.
Google adds more links to AI Mode and AI Overviews: what changes for your site
· Since October 15, 2026 Google's AI answers show more inline links, highlighted official pages and article carousels. Which pages to prepare, how to measure clicks.
ChatGPT traffic suddenly collapsed? Lost visits or just lost labels
· From October 8 to 15, 2026, ChatGPT links arrived without utm_source and GA4 filed them as Direct. How to check your own data and what to annotate.
Which prompts should you track in AI answers? How to pick the right questions
· How to build the prompt list for monitoring your brand in ChatGPT, Gemini and Google AI Mode: prompt types, how many, how to phrase them and why to repeat them.
Comparison and “best X” pages: why AI cites them and how to do them well
· How much “best X” pages weigh in ChatGPT, Google AI Mode and Perplexity citations in 2026, why they are declining, and how to write a comparison AI engines use.
JavaScript Website: Can ChatGPT See Your Content? How to Check
· ChatGPT, Claude and Perplexity don't run JavaScript. Learn 5 quick tests to see what they read on your site and which content to fix first.
GEO strategy
Google adds more links to AI Mode and AI Overviews: what changes for your site
Since October 15, 2026 Google's AI answers show more inline links, highlighted official pages and article carousels. Which pages to prepare, how to measure clicks.
Comparison and “best X” pages: why AI cites them and how to do them well
How much “best X” pages weigh in ChatGPT, Google AI Mode and Perplexity citations in 2026, why they are declining, and how to write a comparison AI engines use.
Reddit, forums and reviews: why AI cites them and what brands can do
Why ChatGPT, Perplexity and Google's AI cite Reddit, forums and reviews, how much they weigh on each engine in 2026, and what brands can do without spamming.
ChatGPT Ads or organic visibility? How to split your budget in 2026
Ads on ChatGPT or citations in its answers? How the two channels work in Europe, what the data says and a simple method to split your budget.
Google AI Mode: where it gets its sources and how to get cited
How Google AI Mode picks its sources, why ranking first is not enough and what a brand can do to get cited: 2026 data and Google's own guidance.
ChatGPT Ads: What They Are and How They Work
ChatGPT Ads is OpenAI's advertising program: sponsored placements kept apart from answers, contextual targeting on the query, and what to weigh first.
How search changes when people use AI: a practical comparison between the old and new ways of searching
Traditional search vs AI search: direct answers instead of links, longer queries, costs and benefits for businesses, and five actions to take right now.
How AI models build a brand's reputation without the brand knowing
AI models form a view of every brand from their training data. Why this AI reputation can diverge from the real one, and three levers to influence it.
How do you build authority for AI models?
How AI models recognize brand authority: editorial citations, comparisons, detailed reviews, consistency across sources and thought leadership content.
Content for AI: Why What Works on Google Is No Longer Enough
Why content built for Google isn't enough for AI visibility: questions instead of keywords, FAQs, schema markup and distribution on third-party sources.
Sentiment in the AI Era
What AI sentiment is: how ChatGPT and other models describe a brand, why it differs from traditional sentiment, and how to add it to reputation monitoring.
Guides
ChatGPT traffic suddenly collapsed? Lost visits or just lost labels
From October 8 to 15, 2026, ChatGPT links arrived without utm_source and GA4 filed them as Direct. How to check your own data and what to annotate.
JavaScript Website: Can ChatGPT See Your Content? How to Check
ChatGPT, Claude and Perplexity don't run JavaScript. Learn 5 quick tests to see what they read on your site and which content to fix first.
Structured data and AI: which schema types actually matter for GEO
Google says AI needs no special schema, and an Ahrefs study agrees. Which structured data types to use, where to put them and which mistakes to avoid.
Is your website blocking ChatGPT without you knowing? A guide to AI crawlers
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot: what each AI crawler does, how to set up robots.txt and what Cloudflare's new rules change for your site.
How much traffic does ChatGPT send you? How to measure it in GA4
GA4's AI Assistant channel misses part of your ChatGPT, Gemini and Perplexity visits. See where they go and how to build a channel group that counts them.
API vs Browser: The Difference Between API and Browser in How Questions Are Phrased
API or browser for querying AI platforms? How results and brand citations change, what each approach costs, and when to use each method for monitoring.
What are the benefits of being visible to LLMs: an operational guide for Italian brands
A 5-step guide for Italian brands: audit ChatGPT, Gemini, Perplexity and Claude, optimize sources, earn external mentions and measure LLM visibility.
Is Geosnap hard to use? A complete guide to learning it quickly and without mistakes
Is Geosnap hard to use? No. A 5-step guide to setting up your brand, reading presence, position and sentiment, and avoiding common beginner mistakes.
AI Positioning Analysis Platforms
A 6-step guide for marketing managers on choosing and using platforms that analyze brand positioning in ChatGPT, Gemini, Perplexity and Claude.
How to Choose an AI Visibility Optimization Service: An Operational Guide for Italian Companies
How to choose an AI visibility optimization service in 6 steps: goals, selection criteria, provider evaluation, onboarding, and checks after 90 days.
How to understand your brand's positioning
How to check your brand's positioning with citation analysis, Google searches, SEO tools, competitor analysis and customer feedback, and how to improve it.
What is Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) helps a brand see whether and how it appears in ChatGPT, Gemini and Perplexity answers. It complements SEO.
How to Analyze Your Brand's Visibility in AI
How to analyze your brand's visibility in AI tools like ChatGPT, Gemini, and Perplexity: why it matters and how GeoSnap's three-phase analysis works.
The Top Platforms for Monitoring AI Visibility: The Complete GEO Guide
GeoSnap.ai, Profound, Peec AI, AthenaHQ, RankWit and SEMrush compared for AI visibility monitoring: selection criteria, pricing and who each tool fits.
Sources AI: Where LLMs Get Their Information From
Where LLMs like ChatGPT get their information, how sources shape the way AI describes and recommends brands, and how GeoSnap analyzes AI sources.
Product
Which prompts should you track in AI answers? How to pick the right questions
How to build the prompt list for monitoring your brand in ChatGPT, Gemini and Google AI Mode: prompt types, how many, how to phrase them and why to repeat them.
Geosnap: Google Analytics Integration
How to connect Google Analytics 4 to Geosnap: direct API, Google Tag Manager or manual import compared by setup time, cost and GDPR requirements.
Geosnap: One of the First GEO Tools with User Simulation
Geosnap uses real user simulation to verify brand visibility on ChatGPT, Gemini, Perplexity and Claude. How it compares with other GEO tools in Italy.
How the content creation process has changed on Geosnap
How Geosnap redesigned LLM-ready article creation in its Actions section: a Brand Kit for brand tone and vocabulary, plus images added inside the platform.
We Dropped the APIs and Now Simulate the Real User
Why Geosnap doesn't measure AI visibility through APIs: it simulates real users on ChatGPT, Gemini and Perplexity to capture the answers customers see.
The Mentions Section Gets an Update: Three Categories to Turn Sources into Opportunities
Geosnap's Mentions section now sorts the sources AI models use into three categories: Strengthen Presence, Contact the Source and Analyze Competitors.
Geosnap Agency: AI Visibility Becomes a Service You Can Offer Your Clients
Geosnap Agency lets digital agencies offer GEO services: unlimited analyses across all clients, white-label PDF reports and pricing set by the agency.
Geosnap Introduces the AI Agent: Intelligent Support Right Inside the Platform
Geosnap introduces the AI Agent, a chat built into the platform that explains metrics, helps interpret GEO data, and answers based on the current section.
GeoSnap.ai Features: Optimize Your Brand's Visibility
An overview of GeoSnap.ai features: monitoring brand citations in AI answers, comparison with competitors, A/B testing of content and customized reports.
Geosnap vs RankWit AI: Tracking Visibility in AI Responses
GeoSnap.ai vs RankWit compared: GEO features, RankWit's credit model, plans and pricing, and why Reddit threads matter for visibility in AI answers.
What is AI Rating and why is it valuable for understanding your brand's visibility in AI?
GeoSnap's AI Rating measures how often and in what contexts a brand appears in AI-generated answers, with a visibility ranking that includes competitors.
From Analysis to Action: How GeoSnap Actions Work
GeoSnap Actions turn AI visibility analysis into concrete steps: customized articles, mention and citation strategies, and opportunities on Reddit.
Research and data
AI blocks in robots.txt: how many sites actually enforce them? 2026 data
HasData tested 10,894 domains: 39.5% of GPTBot bans exist only on paper, 178 sites block without saying so and 118 lost their rules in Cloudflare's switch.
AI Overviews and clicks: how much traffic do you lose? What 2026 studies say
AI Overviews and lost clicks: an experiment measures -38%, Ahrefs -58% for the top result. Why the numbers differ and how much being cited matters.
Does llms.txt actually work? What 2026 data says about who reads it
97% of llms.txt files get zero requests. See who actually reads them, what Google and Chrome say, and when publishing one on your site makes sense.
AI Answers vs Google: Why More and More People Trust Artificial Intelligence
Why AI answers feel more direct than Google results, where each system still performs better, and how a business can check its visibility in AI answers.
Geosnap and the University of Bergamo
Geosnap funds research on Generative Engine Optimization at the University of Bergamo's Marketing Lab through a donation to its Department of Management.