The Mentions Section Gets an Update: Three Categories to Turn Sources into Opportunities

A feature that keeps evolving

Geosnap's Mentions section was created with a precise goal: to make visible what normally remains opaque, namely which sources AI models use to talk about a brand. Knowing where the information that ChatGPT, Perplexity and Gemini return comes from when someone looks for solutions in your industry is the first step toward working on your AI visibility in a deliberate rather than random way.

With this update, the Mentions section goes a step further. It doesn't just show sources; it organizes them into three operational categories that turn data into concrete guidance on where and how to act.

The three categories

The first category is Strengthen Presence. It gathers the sources that already cite the brand, those where there is already an informational presence recognized by AI models. These are not sources to win over; they are sources to maintain and deepen. Being mentioned on a source is a starting point, not a finish line. Working on these sources means increasing the quality and depth of existing mentions, building a stronger presence that is more useful to AI models in the contexts where you are already cited.

The second category is Contact the Source. It gathers the sources that cite competitors but not your own brand. It is the most strategically interesting category, because it pinpoints exactly where you are losing ground to the competition in the information ecosystem the models draw from. Every source on this list is a concrete opportunity, a place where competitors are already present and where building a presence of your own can have a direct impact on relative AI visibility.

The third category is Analyze Competitors. It gathers the sources that are directly attributable to competitors: their websites, their content, the digital presences that AI models use as references. These are not sources to act on directly, but sources to study. Understanding which competitor content AI models use, how often and in what context, is valuable information for understanding what works in your industry's information ecosystem and how to build a similar presence.

Why this distinction is useful

Before this update, the Mentions section showed sources in aggregate. The information was useful, but it required interpretation to figure out what to do with it. The three-category split removes this intermediate step and makes the kind of action each source suggests immediately clear.

Sources in the first category suggest consolidation. Those in the second suggest expansion. Those in the third suggest analysis and learning. These are three different logics, which require different approaches and have different impacts on AI visibility over time.

Having this distinction already made within the platform means being able to move more quickly from analysis to action, with greater clarity about where to focus resources and with what goal.

The link with Actions

The three categories of the Mentions section connect directly to the logic of Geosnap's Actions. The opportunities identified in the Contact the Source category, for example, naturally translate into specific actions in the dedicated section, with guidance on how to approach those sources and how to build a relevant informational presence within them.

It is a flow that goes from mapping sources to setting priorities, all the way to identifying the concrete actions to take. The update to the Mentions section strengthens the first part of this flow, making the reading of the information ecosystem from which AI models build their knowledge of a brand more precise and actionable.

A more complete view of the ecosystem

The update to the Mentions section reflects a conviction at the heart of Geosnap's approach to GEO: AI visibility is not built by working only on your own brand; it is built by understanding and covering the overall information ecosystem in which the brand operates.

The sources AI models use to talk about an industry are the same for all the brands operating in that industry. Those who manage to build a richer, more consistent presence on those sources will, over time, build stronger AI visibility. And understanding which sources those are, how they are distributed between your brand and your competitors, and where untapped opportunities still exist is exactly what the updated Mentions section makes possible.