Brand rankings, category by category
Eight complete rankings: mentions, share of voice, reach across questions, average list position and consistency across repetitions.
Geosnap × Vitesse Europe research, September 2026
The Italian cycling market as seen by AI
We asked ChatGPT, Gemini and Google AI Mode what to buy in cycling, the way an Italian cyclist would. The study shows which brands AI recommends, to whom, and which sources it relies on.
PDF, 55 pages, free. The report is in Italian.
239
questions asked in Italian, the way a cyclist would ask them.
3
AI assistants queried: ChatGPT, Gemini and Google AI Mode.
8
product categories analyzed one by one.
10,406
brand mentions collected from the answers.
Methodology
API answers differ from what a real person receives. That's why we used the public interfaces.
- Questions were asked in Italian, in a cyclist's own words, through the public interfaces of the three assistants rather than their APIs.
- Each question was repeated three times to reduce the effect of model variability.
- Each prompt is classified by category, sub-category, intent and budget range.
What the study covers
The brands named first
AI's top of mind: which brands are named first, how often and on which model.
How much Italy weighs in cycling
How often the models recommend Italian brands compared with international ones.
Where the three models disagree
Same question, different answers: which brands exist on only one model and which on all three.
The sources AI builds its answers on
How much media outlets, websites, online stores and official brand sites weigh in the answers.
Segments, prices and profiles
How recommendations change by use, budget range and type of product requested.
Who ran the study
Italian Generative Engine Optimization platform: it measures how brands are cited in AI answers and points to the actions that improve that visibility. Research developed with the University of Bergamo.
Italian media relations and communications agency specializing in cycling, sport, outdoor and active tourism. vitesseonline.it
Request the full study
Fill in the form and get the PDF by email. We ask for a business address because the study is designed for people who work in the industry.