How AI reads this page
ChatGPT, Claude, Gemini and Perplexity don't look at colours, images or animations. They receive text, headings, links and structured data. Below is exactly what they read when they open “Customer Sentiment”.
The AI receives 381 words in 5 sections, 0 links and 2 blocks of structured data.
Text
The page content in Markdown, without menus or graphics. It is the format closest to how a language model reads text.
# Customer Sentiment > Sentiment measures how your brand is perceived and described in AI responses. Visibility isn't enough: the tone with which AIs talk about you also URL: https://geosnap.ai/en/doc/sentiment Language: English Version IT: https://geosnap.ai/doc/sentiment Publisher: Geosnap (Maind Group S.r.l.), https://geosnap.ai ## What is Sentiment Sentiment measures how your brand is perceived and described in AI responses. Visibility isn't enough: the tone with which AIs talk about you also matters. When an AI engine mentions your brand, it doesn't just cite it. It contextualizes, describes, and compares it. Sentiment captures the tone of these mentions and classifies it into three categories: - **Positive**: the brand is described with favorable terms, recommended, highlighted for strengths - **Neutral**: the brand is mentioned factually, without explicit value judgment - **Negative**: the brand is associated with limitations, issues, or is unfavored in comparison ## Why Sentiment is Important A brand can have high visibility (good AI Rating) but be perceived negatively. In this case, higher visibility means more exposure to unfavorable narratives. Sentiment allows you to understand if your visibility is working for you or against you. AIs build their responses based on a vast corpus of information. If predominant sources speak negatively about your brand (reviews, unfavorable comparisons, reported problems), this reflects in how LLMs describe you. ## How it is Analyzed Geosnap analyzes the text of every AI response in which your brand is mentioned. For each mention, the linguistic context, adjectives used, relative positioning compared to competitors, and the overall tone of the description are evaluated. The result is a percentage distribution between positive, neutral, and negative, showing you the overall AI perception of your brand. ## Sentiment by Engine Each AI engine may have a different sentiment towards your brand. This depends on the sources used and learned patterns. Monitoring sentiment by engine allows you to identify discrepancies and understand which informational ecosystem is influencing each AI. ## Sentiment and Strategy Sentiment is not static data. It can change over time as new sources are published, reviews are updated, and your brand evolves. Monitoring sentiment trends is essential for evaluating the impact of your communication and GEO actions. An improvement in sentiment over time indicates that your content, PR, and reputation management strategies are positively influencing how AIs perceive you.
Structured data
Schema.org data (JSON-LD) embedded in the page code. It tells the AI explicitly what the page is about and who published it.
BreadcrumbList describes the path through the site
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://geosnap.ai/en/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Documentation",
"item": "https://geosnap.ai/en/docs"
},
{
"@type": "ListItem",
"position": 3,
"name": "Customer Sentiment",
"item": "https://geosnap.ai/en/doc/sentiment"
}
]
}
TechArticle describes the guide
{
"@context": "https://schema.org",
"@type": "TechArticle",
"headline": "Customer Sentiment",
"url": "https://geosnap.ai/en/doc/sentiment",
"inLanguage": "en",
"publisher": {
"@id": "https://geosnap.ai/#organization"
},
"isPartOf": {
"@type": "WebPage",
"url": "https://geosnap.ai/en/docs"
},
"description": "Sentiment measures how your brand is perceived and described in AI responses. Visibility isn't enough: the tone with which AIs talk about you also"
}
Metadata
The information in the page header, which crawlers and engines read before the content.