A

AI Engine — A conversational artificial intelligence system that generates responses to natural language questions. GeoSnap monitors ChatGPT, Gemini, and Perplexity.

AI Rating — The core metric of GeoSnap that measures your brand's overall visibility in AI responses. It considers the frequency, position, and consistency of mentions.

AI Search — The phenomenon where users use conversational AIs instead of traditional search engines to find information, compare products, and make decisions.

AI Visibility — The extent of your brand's presence and recognition in responses generated by Large Language Models.

B

Brand Detection — The process by which GeoSnap identifies all mentions of your brand and competitors in AI responses.

C

Commercial Intent — A type of question focused on evaluating and comparing solutions. Example: "What is the best CRM for small businesses?"

Competitor AI — Brands that appear in AI responses within your same category. They may differ from your traditional market competitors.

Country — The geographic market selected in GeoSnap that determines the language, cultural context, and competitive analysis.

G

GEO (Generative Engine Optimization) — The discipline focused on optimizing a brand's presence in responses generated by Large Language Models. It complements traditional SEO.

I

Informational Intent — A type of question aimed at knowledge and education. Example: "How does project management software work?"

Intent — The intention behind a question asked to an AI engine. GeoSnap classifies questions into three levels: informational, commercial, and transactional.

L

LLM (Large Language Model) — An AI model trained on vast amounts of text, capable of generating natural language responses. Examples: GPT (OpenAI), Gemini (Google).

P

Prompt — A question or instruction sent to an AI engine. In GeoSnap, prompts are conversational questions simulating real user behavior.

S

Sentiment — The perception and tone with which AIs describe your brand. Classified as positive, neutral, or negative.

Sources — The web sources that AI engines cite or use as references in their responses. They represent the most direct lever to influence AI visibility.

T

Transactional Intent — A type of question with purchase intent or direct action. Example: "How much does [product] cost and where can I buy it?"