GeoSnap is a Generative Engine Optimization (GEO) platform that allows you to analyze how your brand is displayed, referenced, and described in responses generated by AI models such as ChatGPT, Gemini, and Perplexity.

This guide enables you to quickly set up the system and obtain initial data on your AI presence. The process takes only a few minutes. The analysis is performed automatically and returns insights within a few hours.

Step 1: Enter the website

The first step involves entering your site's domain.

GeoSnap uses the website to:

• understand the context of your brand

• identify the relevant industry

• generate queries consistent with your positioning

The URL is the starting point for constructing the entire analysis.

Step 2: Select the geographic market

Responses generated by AIs vary based on the country and linguistic context.

By selecting the country, GeoSnap can:

• simulate real users in the target market

• adapt queries to the local context

• identify relevant competitors by geographic area

This step is crucial for obtaining realistic and usable data.

Step 3: Activate the Growth plan

To start the analysis, activating the Growth plan is necessary.

Growth Plan

• €199 per month

• €447 per quarter

The plan includes full access to all GEO analysis features.

How GeoSnap works

GeoSnap does not rely on traditional keywords or rankings.

The system simulates the real behavior of a user and analyzes responses generated by AIs.

Specifically:

• generates hundreds of conversational queries

• breaks down queries by search intent:

  • informational

  • commercial

  • transactional

• executes queries on:

  • ChatGPT

  • Gemini

  • Perplexity

This approach allows for a faithful replication of how people interact with AIs.

What GeoSnap measures

Upon completing the analysis, GeoSnap returns a set of key metrics for GEO.

AI Rating

The AI Rating measures the level of brand visibility in AI-generated responses. It indicates how often the brand is mentioned relative to the analyzed queries. It is a synthetic metric representing overall presence in AI-driven conversations.

Sentiment

Sentiment analyzes how the brand is described.

Mentions are classified as:

• positive

• neutral

• negative

This metric helps understand the brand's perception within AI responses.

Competitors

GeoSnap automatically identifies competitors present in responses.

The analysis allows:

• identifying alternative brands mentioned

• comparing mention frequency

• analyzing relative positioning

This section provides a realistic view of competition in AIs.

Sources

Sources represent the content used by AIs to construct responses.

GeoSnap shows:

• the most cited domains

• the specific pages used

• sources associated with your brand and competitors

Sources are a central element in Generative Engine Optimization because they directly influence how AIs generate responses.

What to do after the analysis

Once you have the data, you can:

• identify visibility gaps compared to competitors

• analyze the most relevant sources

• create content optimized for AIs

• enhance your presence in generative conversations

Conclusion

Search is evolving from a keyword-based model to a response-generated model. Understanding how AIs represent your brand is essential to remain competitive. GeoSnap provides the necessary data to analyze, understand, and improve your visibility in AIs.