Why Country Selection Matters

The selected country determines the linguistic, cultural, and competitive context of the entire analysis. AIs respond differently based on the language of the query and the implicit geographical context.

Large Language Models do not produce universal answers. A question asked in Italian about a B2B service will yield different brands and sources compared to the same question asked in English. The local market influences:

• Prompt language: Questions are generated in the language of the selected country

• Competitive context: Relevant competitors vary by geographic market

• Sources cited: AIs tend to cite sources in the language and context of the local market

• Recommendations: Suggested brands change based on geography

How to Select a Country

During the setup process, after entering the site URL, choose the country from the dropdown menu. This selection will define the context for all generated queries and subsequent analyses.

Multi-Country Analysis

If your brand operates in multiple markets, it's advisable to create a separate project for each country of interest. This allows you to compare your AI visibility across different markets and identify specific opportunities or gaps by geographic area.

A brand may have excellent AI visibility in Italy but be nearly invisible in the German market. Country analysis highlights these differences and allows for targeted action.